Media Planning & Buying n the 21st Century: Integrating...

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Media Planning & Buying n the 21st...

Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

Geskey Sr., Mr Ronald D.

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UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.

Categories:

Business & Economics - Sales & Marketing

Year:

2016

Edition:

4

Publisher:

CreateSpace Independent Publishing Platform

Language:

english

Pages:

684

ISBN 10:

1537438263

ISBN 13:

9781537438269

File:

EPUB, 4.75 MB

IPFS:

,

english, 2016

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